As the Ber months approach, they also bring an opportunity for Filipinos to pause and reflect on whether they are building the lives they truly want. That reflection can extend to how they spend, save, and plan for the future.   But this is more than a seasonal behavior, as EastWest Ageas' newly launched PURPLE Report on Consumer Trade-Offs and Intentional Spending found that more Filipinos are now carefully weighing their financial decisions as they work toward their goals. This intentionality often starts with five simple questions:    1. Am I on Track?   It may be a simple question,...

Small and medium-sized enterprises (SMEs) are the driving force of the Philippine economy, making up 63% of the country’s total employment and contributing 36% to its gross value added, according to the World Bank Group. As 2026 unfolds, SMEs must continue to adapt to shifting customer needs and evolving market demands. Here are five practical strategies local businesses can apply to sustain and scale their growth this year:   #1 Upskill to Unlock Growth   Business owners are often jacks-of-all-trades, wearing multiple hats in running their enterprises. To keep up, they must continue investing in upskilling to manage these roles...

What does chasing your dreams look like in 2025? For young Filipinos, it's not just about getting by—it’s about thriving, hustling, and owning your future.   Young Filipinos are big dreamers, but the path to success is far from easy. Fast-rising insurance company EastWest Ageas Insurance explores this with its new digital series “#FYP (For Your PURPLE).” This follows a group of friends chasing stability and success. With each bite-sized episode, viewers will see the grit it takes to achieve one’s goals and how dreams can come true one step at a time.   Meet the PURPLE Barkada Chasing Big...

For young professionals starting to get serious about their future, the questions start piling up. Budgeting? Sure. Saving? Trying. Investing? Sounds intimidating, but it’s on the list. Life insurance? That still feels like a “someday” thing.   Until you read this: “Only 3 questions to get started with Sure Start by EastWest Ageas.”   Wait — What? Just Three?   No long questionnaires. No intimidating jargon. Only a simple form with three health and lifestyle questions. Answer that, and you’re on your way to securing your very first life insurance plan.   Insurance That Makes Things Simple   Sure Start by EastWest Ageas...

As the year winds down and the excitement of holiday bonuses builds up, many Filipinos are thinking about how to make the most of their 13th-month pay. Whether it’s saving, investing, or rewarding yourself for a year of hard work, there are many ways to maximize your hard-earned cash.     Here are some ideas on how to use your 13th-month pay on meaningful and memorable experiences.      Have some R&R     The holiday season is the perfect time to schedule a vacation for some rest and relaxation. Be it solo or with family and friends, taking some time off isn’t...