Hojicha is having its moment. The roasted tea category has been quietly building momentum across Asia, driven by a growing appetite for drinks that are as comforting as they are considered. This season, CHAGEE is stepping forward to make it the drink of the season.   The international modern tea brand is launching Hojicha Genmai Milk Tea across the Philippines starting April 5, 2026. Across Southeast Asia, consumers are increasingly reaching for drinks that feel good as well as taste good — and CHAGEE believes Hojicha Genmai is exactly what that moment has been waiting for.   A Roasted Tea,...

The new year calls for new resolutions– and for PICKUP COFFEE, a whole new protein line to help you lock in those fitness goals!   PICKUP COFFEE innovates its menu with ProteinUP, a new line of beverages made in partnership with Wheyl, made to fit into everyday routines. Founded in 2022, the homegrown brand continues to make premium drinks more accessible to Filipinos, with beverage prices starting at PHP 50 and all drinks at PHP 155 and below (excluding UP sizes and add-ons).   Made for busy days and active routines, the ProteinUP line, in collaboration with Wheyl, turns the...

nubia is set to power up the Philippine gaming scene as it unveils the design of the upcoming nubia Neo 5 Series, inviting fans and gamers to enter the NEOverse at the highly anticipated “Born To Win” launch event happening on March 28 at SM Megamall Fashion Hall.   Inspired by REDMAGIC Gaming Lab, the engineering force behind REDMAGIC’s high-performance gaming ecosystem, the new nubia Neo 5 Series introduces a bold, gaming-centric aesthetic paired with performance-driven innovation—built for players who demand speed, control, and immersive gameplay without the flagship price tag.   Designed with competitive gaming culture in mind, the...

For today’s generation, coffee isn’t about sitting still—it’s about keeping up—and City Cafe fits right into that fast-paced everyday rhythm.   Between classes, side hustles, and spontaneous meetups, Gen Z Filipinos are not slowing down for long cafe hangouts. Instead, coffee has become something quicker, more spontaneous —an everyday essential that tuck into the in-between moments of a busy day.   This is the world that Darren Espanto, Cassy Legaspi, and Miguel Tanfelix naturally move in. Whether it’s Darren starting his day with a City Cafe Brewed Coffee before rehearsals, Cassy grabbing a French Vanilla between classes and spontaneous meetups,...

CHAGEE is welcoming its first Philippine summer with a refreshing, fruity splash from the latest addition to its local lineup of high-quality tea offerings. The global milk tea sensation is now bringing to Manila its internationally loved Iced Lemon Fruit Tea series—infused with real fruit flavors and refreshing brewed tea—ready to turn up Pinoys’ 2026 summer escapades with the ultimate tag-init refreshment.   Following enthusiastic reception in key markets including Singapore, Malaysia, Indonesia, and the United States, CHAGEE is bringing the Iced Lemon Fruit Tea series to the Philippines, perfectly timed for the hot season’s craving for refreshing sips to...