Many are familiar with the concept of the “American dream,” but what does the Filipino dream look like today? According to the Boston Consulting Group, the Filipino dream is all about achieving financial security, even amid medical emergencies.   The reality of the Filipino dream    However, the reality of achieving the Filipino dream is quite sobering. The PURPLE Report, a study commissioned by EastWest Ageas and conducted by global consumer intelligence leader NielsenIQ, found that 8 out of 10 Filipinos are concerned about securing their financial future amid rising living costs. Inflation continues to stretch household budgets, often leaving...

Most Filipinos have only around ₱50,000 in emergency savings—an amount that can be quickly depleted by a single medical emergency. As inflation pushed the cost of goods up by 4.1% in March 2026, many are finding it increasingly difficult to keep up with daily expenses while setting aside funds for long-term financial security.   These insights come from the PURPLE Report, a recent study commissioned by EastWest Ageas in partnership with global consumer intelligence leader NielsenIQ. The study highlights how rising costs are steadily eroding Filipinos’ financial buffers, leaving many more exposed to unexpected expenses.   As more Filipinos grapple...

A new year means a fresh start! After a holiday season of treating yourself and spending time with your loved ones, now is the prime time to work on the goals you’ve set for 2025.   If your New Year’s resolution is to reach your financial goals –– to buy your first home, grow your emergency fund, or start saving up for retirement –– start 2025 right with little habits to help you address your money matters. Here are some tips to improve your financial well-being this year:   Start with the end in mind.The first step in financial planning...

Christmas is just around the corner. It’s the time of year when people are much nicer, and busier, from preparing for holiday feasts to working through the holidays. It’s also the time of year when the much awaited 13th month pay is given, the cherry on top of a sweet sundae.    Just the thought of receiving your 13th month pay brings glee to your spirit. The mind is already coming up with things to purchase, what to do with it. Of course, you’d want to spend it for yourself, a reward for doing good work, say a luxury item...

It was just few days ago when we stepped into a new year, and it’s the best time to start managing all of your expenses and saving up for this year. Savings accounts are one of the best ways for people to set aside their extra cash. A good savings account keeps your money safe and also pays interest, which can help your balance grow over time. The best way to ensure that you secure and build wealth, and avoid debt is to plan and save as much money as possible for both future needs and desires. Some financial experts...