This summer, Starbucks and renowned Japanese lifestyle retailer BEAMS partner to blend effortless style with everyday functionality. Combining both brands’ love for individualism and self-expression, this exclusive, design-driven collection channels youthful exuberance and versatility, encouraging individuals to ‘Find My To Go Style’ in the Philippines – expressing their unique personalities wherever they go, from work to play. 

Launching on June 24 across seven markets in Asia Pacific, this unique line-up of drinkware and lifestyle merchandise encourages individuals to be their most authentic selves and enjoy every day with ease. Celebrating the vibrancy of daily rituals, the partnership infuses Starbucks and BEAMS’ dynamic design language into everyday items to elevate moments across the borderless line of work and life, transforming the ordinary into something expressive. 

“United by a shared ethos for creativity, the partnership between Starbucks and BEAMS brings bold personality and dynamism to everyday moments on the go,” said Jamie Silva, senior manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines. “With this collection, we’re inspiring individuals to embrace their own ‘to-go’ style, wherever life takes them. Whether it’s a moment of pause over coffee or the energy of a day in motion, fans will find pieces designed for individuality and functionality, reflecting modern lifestyles on the move.”

“We are thrilled to launch the BEAMS + STARBUCKS collection in selected Starbucks stores in the Philippines this summer, as it’s an exciting opportunity for us to bring the design spirit of BEAMs beyond Japan,” said Sho Yoshii, Producer, BEAMS. “At BEAMS, we’re passionate about infusing everything we do with creativity, emotion and a strong sense of self-expression. By partnering with Starbucks, we hope to inspire fans and customers alike, to seek out the endless possibilities in showing their own style and personality – even in the way they enjoy coffee!” 

‘Find My To Go Style’ with the BEAMS + Starbucks collection 

Designed for moments of self-expression, the BEAMS + Starbucks collection incorporates beloved colors and elements from both brands in three distinctive designs. For the minimalist, a timeless aesthetic that combines the Starbucks Siren and the popular orange color, emblematic of the BEAMS brand. For those seeking a burst of youthful energy, items adorned with the dynamic palette of both brands in undulating patterns bring bold movement. Finally, for a touch of playfulness, a modern take on traditional pennants, a call back to BEAMS’ collegiate-inspired aesthetics, layered upon Starbucks signature green. 

From morning coffees to work meetings on the go, this line-up of drinkware and lifestyle merchandise has fans covered. The cooler bag and water bottle are perfect companions for leisurely park visits, while the bottle holder adds personality to those with an active lifestyle. At home, the mug transforms coffee moments into a comforting ritual, bringing warmth and familiarity to every morning. 

Customers can look forward to this limited-edition collection from June 24 onwards, with items available at select Starbucks stores in the Philippines, while supplies last.