Users criticized the e-commerce company, Shopee when it released a teaser for its newest ambassador of the brand. Netizens have speculated that this latest endorser is Toni Gonzaga, an active campaigner for President Bongbong Marcos Jr. and a former Kapamilya star. Gonzaga was recently known for her controversial political stand for supporting politicians who also voted for the closure of her home network, ABS-CBN. People have then labeled her as a money-hungry person and a two-faced actress. 

As the announcement rippled into a fallout on the company’s reputation, here are other alternatives to satisfy your shopping needs. 

• Lazada - known as the usual counterpart for Shopee, Lazada is an international e-commerce company owned by Alibaba Group. Accessible to quality tech supplies, Lazada offers a variety of gadgets and other technologies from popular brands. Similar to Shopee, the company also offers sale vouchers and free shipping from time to time.
• SM Malls Online - Expanding its network, SM Malls are available now on digital platforms. SM SuperMalls is a chain of shopping malls in the Philippines owned by SM Prime. With their new application, customers can shop now from multiple trusted mall brands without having the hassle of ordering them separately. On SM Malls Online, shoppers can purchase from different stores and have them shipped at once.   
• Zalora  - Focusing on clothing, Zalora is a shopping app carrying different international and local fashion brands. It has over 120,000 products specifically curated for Filipino consumers. Ranging from shirts, dresses, sneakers, slip-on, sportswear, watches, and many more, Zalora is here to provide everything you need for your perfect OOTD. 
• Carousell - Providing a more sustainable way of shopping, Carousell is a shopping application dedicated to pre-loved items. Purchasing in Carousell is like hitting two birds with one stone - you declutter your past purchases and receive money in return. This application is also advocated as an eco-friendly app because it helps eliminate the excessive impulse purchases of online shoppers by normalizing buying second-hand items. 
• TikTok Shop - Making life easier for all the “budol” videos, TikTok broadened its capabilities as a video-sharing application. Content creators can directly link the items they want to share with their audiences without using a third-party website via the TikTok shop. 

The digital shopping world continues to evolve and multiply. As companies carry on to make life easier with the products they sell, this is a reminder that the advertisers a brand hires reflect the company’s moral principles and values. At the end of the day, most consumers would still prefer a brand that mirrors their personality and ethics.