Independent digital advertising agency, Carbon Digital, Inc. has been shortlisted as one out of the 112 agencies from America, Europe, Africa, and Asia at the WINA awards 2022. It is the only Philippine agency included as finalists.

The World Independent Advertising Awards (WINA)  was established in 2016 to recognize the work of multinational agencies and networks from across five continents, with a jury panel of one hundred world class judges. It is the academic response to the growing wave of independent multinational agencies and networks, seeking a space that truly represents them in a fair, independent, and visible manner. 

Carbon Digital entered its social media campaign for Nature’s Spring, “Online Shopping 101 with Alex Gonzaga” in the PR (Influencers and Digital and Social Networks PR), COVID (Phase B: Social Media), and Interactive (Influencers) categories.

In the said campaign, actress and Youtube star Alex Gonzaga gave useful online shopping tips and cybersecurity reminders in Nature’s Spring Facebook Live session. 

Prior to the shortlisting at the WINA awards, Carbon Digital’s Nature Spring campaign was duly recognized in the AVA Digital Awards of the Association of Marketing and Communication Professionals of the United States in the 9th Annual Sales, Marketing, Customer Success, and Operations Awards of Globee Business Awards.

WINA 2022 winners will be announced in a ceremony at Hyatt Grand in Dubai, UAE on June 10.