BE ready, ARMY! K-pop global icon boy band BTS finally launched their latest album “BE (Deluxe Edition)” on Friday, November 20.
The K-pop phenomenon’s new album BE (Deluxe Edition) features eight tracks, including their hit song "Dynamite" which became their and K-pop’s very first song to hit number one on American song chart Billboard Hot 100, and their lead single "Life Goes On," as well as "Fly to My Room," "Blue & Grey," "Skit," "Telepathy," "Dis-ease," and "Stay."
Also, BTS released their new mv — directed by member Jungkook himself, for their single “Life Goes On”, which is intended to be a “message of hope in difficult year.”
Watch the mv here:
Prior to its release, the announcement was first made in an online press conference that was live-streamed via YouTube through the Big Hit Labels channel. The live stream started with a video of the band members checking themselves in front of a mirror.
The virtual press conference was then followed by in-person press conference from South Korea — with band member Suga missing, who was said to be recovering from a recent procedure.
BTS member Rapmonster said in the press conference that the album had been planned before the release of hit single “Dynamite” and that it was made over a couple of months.
“The album was made in a collaborative process with fans,” RM said. “We all learned how to use new cameras.” He added.
“The name ‘Be’ is verb, it is a very open concept,” said Jimin, who was the music project manager in their new era. “In our discussions ‘Life Goes On’ came up as a recurring idea,” he added.
It was recently announced that the album’s lead single would be “Life Goes On” and that the track would be performed by the boys at the American Music Awards on Nov. 22. Pre-orders for the new album already started on Sept. 28.
The album is the group’s fifth Korean-language album, and the second of 2020, after dropping “Map of the Soul 7” in February.
Listen to the album here: