With the power of our imaginations, we can create things beyond our expectations—and that is art. It’s a form of self-expression—you can sing, dance, act, draw, paint, and write as long as it’s a thrust of passion.
In this time of the pandemic, art creation has been a refuge to many artists to keep their minds sane from the health crisis, but some used it as a way to help others--Filipino artists have turned their passion into something worthwhile. Different artists have launched several fundraising drives and campaigns to aid those who are in need through their respective crafts in all forms of art.
With these causes, they were able to reach some of the lowest sectors which are most affected by the pandemic. Here are some of them:
MUSIC AND THEATHER
ABS-CBN's PANTAWID NG PAG-IBIG
ABS-CBN has launched the “Pantawid ng Pag-ibig” fund-raising campaign started last March 2020 in partnership with local government officials in Metro Manila and private companies to provide food and basic necessities to Filipinos greatly affected by the pandemic.
The network created the “Pantawid ng Pag-ibig” At Home Concert Series was created to ask for donations. More than 100 Kapamilya stars have performed from their homes for the cause.
ANG HULING EL BIMBO THE MUSICAL
Also, the network has partnered with the Full House Theater Company to bring “Ang Huling El Bimbo The Musical” online for 48 hours to also serve as a fundraiser for ABS-CBN Foundation's Pantawid ng Pag-ibig initiative, which has been helping the families most affected by the coronavirus pandemic.
The show has collected 12 million pesos worth of donation.
BAYANIHAN MUSIKAHAN
The “Bayanihan Musikahan” was created through the initiative led by National Artist for Music Ryan Cayabyab. It’s a call on nearly the entire spectrum of the country's musical talents to spur a massive community effort to grow funds for food, protection kits, and barangay quarantine spaces for the most vulnerable Filipinos.
Pinoy musicians have come together for a Facebook Live Concert series that asks people to donate funds to help the affected communities.
As of May 30, the campaign has raised a total of 122 million pesos.
GMA ARTIST CENTER’s PROJECT RICE UP
GMA Artist Center (GMAAC) talents have joined forces to extend support to Filipino families whose livelihoods are greatly affected by the Covid-19 pandemic through “Project RICE Up.”
It is a fund-raising drive that aims to help Filipinos who lost their sources of income due to pandemic. As its name suggests, the program has been on the run to raise funds for sacks of rice to be given to those who are in need.
PHOTOGRAPHY
To aid some of the affected visual artists, Shelter Fund, an initiative by photographers for the benefit of photographers, is organized by Silver—the digital printing arm of Katipunan-based Shutterspace Studios, has started selling beautiful photo prints on May 1.
"Through your purchases of our prints, you help keep us safe in our homes, able to continue and contribute, and more importantly, all of us have committed to contributing part of our individual sales to a communal fund, making sure everyone is benefitted by your purchase," the group said in a statement.
PAINT AND ILLUSTRATIONS
Manila-based illustrator Jill Arteche has created an artwork in support of healthcare workers, civil servants, and other frontline service providers who are doing “whatever it takes” to rebuild everyone’s lives during the pandemic.
This illustration is part of a series of postcards for sale via her Instagram. All proceeds will go to medical items for doctors and food packs for vulnerable families.
#ARTFORMEDPH
#ArtForMedPH is a social media movement dedicated to encourage people to send donations to the medical sector in the fight against the coronavirus disease 2019 (COVID-19) as well as the most vulnerable sectors of society.
With this kind of initiative, all artists who have joined the movement give away their commissioned artworks in exchange for donations.
DIGITAL PAINTING
Center for Art, New Ventures & Sustainable Development (CANVAS)
This non-profit organization that works with the creative community to promote children's literacy, explore national identity, and broaden public awareness for Philippine art, culture, and environment has started an initiative to help artists to sell their artworks.
Gigo Alampay, CANVAS founder and executive director asked Arnold Arre, the digital artist behind the piece "Ang Ating Inang Bayan" if they could work together to raise funds for the Philippine General Hospital.
The mentioned artists and organizations are just of the many drives for good causes out there.
These wonderful initiatives are a manifestation of unity. No small or big help can tantamount the desire of the heart to help others.
Shoutout to all Pinoy artists out there who work together to support the country’s frontliners and the victims of the COVID-19.
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