PUMA continues its ongoing celebration of the classic Palermo sneaker.    For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honor, pictured in a backdrop of fresco artworks and fresh produce.   Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colorways. Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and...

The Christmas countdown has begun, and the cold has finally arrived. Preparing for this season can be exciting; from organizing your gift list, to cozy gatherings with friends and loved ones. And because people are busier, they forget to check in on their skin.    The ber months welcome the cold breeze, and the change in temperature and humidity can result in dry air which draws the moisture away from the skin, causing dryness. This is why now would be the great time to pamper your skin and ensure it stays hydrated and healthy during the cold weather. With that,...

Global sports brand PUMA marks its first campaign with K-Pop girl group IVE with the release of the Teveris NITRO, PUMA’s 2000s tech-inspired sneaker engineered with ultra-comfy NITRO™ cushioning, as well as exclusive and signed IVE photocards.    Following the announcement in June this year that the renowned K-pop sensation under Starship Entertainment has joined the brand as its APAC brand ambassador, PUMA has unveiled its highly anticipated drop of the sneaker line, featuring IVE as the face of the collection.   Inspired by PUMA’s 2000s running range, the Teveris NITRO draws on performance aesthetics to create everyday footwear with...

One of the main skin issues that Filipinos worry about is having sensitive skin. Living with it can be incredibly challenging to manage with the occasional skin irritation, flare ups, itching, dryness, burning, and redness. It can affect one’s quality of life as the effects of having sensitive skin can manifest physically, emotionally, and psychologically—which is why it is best to invest in a routine that is efficient, simple, and yet powerful enough to manage one’s sensitive skin.   Navigating through one’s sensitive skin journey can be a very daunting task. Most often, sensitive skin sufferers go through several trials...

Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together.  Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.  The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the...