Indeed, music will never ever lose its magic even in this difficult time of pandemic!

On August 19, Linggo ng Musikang Pilipino (LMP) has launched its week-long first-ever virtual music festival featuring a multi-format showcase spanning music performances, busking sessions, single and album launches, concerts, workshops, creative webinars, talks, and more.

Its utmost commitment in promoting Filipino music in varied forms and functions is truly evident even in embracing the digital media.

LMP brings another one-of-a-kind experience to its viewers by taking the stage at the comforts of fans’ homes with inclusive and diverse programming that fits the new normal setup.

This year’s theme, “Musikang Pinoy. Buhay At Ipagpatuloy,” as a response to the Philippine music industry’s enduring power to rise above extraordinary times and hurdle the challenges of the pandemic with the spirit of bayanihan.

“Now on its 6th year, though it is still in its infancy, LMP is continuously building a strong foundation in the creation of a tradition that would instill in the consciousness of every Filipino to, not only patronize, but embrace, love, and live our own music,” LMP Festival Director and OPM Board Member Noel Cabangon shares in a statement.

Presented by Organisasyon ng Pilipinong Mang-aawit (OPM), National Commission for Culture and the Arts (NCCA), PhilPop Music Foundation, and Philippine Educational Theater Association (PETA), the annual music festival is part of the local government’s ongoing pledge to promote and develop the local music industry through the creation of Linggo ng Musikang Pilipino (LMP), which was granted by the Presidential Proclamation 933 in 2014.

The #LMP2020Launch was held last Wednesday in a virtual press conference.

The #TugtuganNewNormal will be streamed live on OPM’s Facebook page from August 22 to 28.

Under this newly revamped format, up and coming artists are given the opportunity to perform their material, launch their new singles and albums, and interact with a live audience.

One of this year’s highlights is a special initiative of LMP to highlight regional music acts from North and South Luzon, Visayas, and Mindanao.

LMP will be mounting music workshops and webinars for aspiring music industry professionals, amateur musicians, and music fans. Learn from the top industry figures about different topics like songwriting, history of pop, and many more. Guest speakers include Ebe Dancel and Jazz Nicolas for Songwriting Workshop, Marlon Barnuevo for Home Recording Workshop, Tina Dumlao and Mr. Ryan Cayabyab for History of Pop OPM, Bian Orenciana of Believe Digital and Ian Monson of Warner Music Philippines for Digital Marketing for Music Artists, and PETA for Let's Get Creative Webinar.

A digital press conference for the launch of OPM Archive will also take place on August 26, as well as an open mic competition where anyone can submit OPM covers.

On the last day of the event, world-class performances courtesy for#LMP2020GrandFinaleConcert will be headlined by some of your favorite Filipino music acts including Christian Bautista, Noel Cabangon, The Itchyworms, This Band, Bayang Barrios at Ang Nilayagan, Clara Benin, Lara Maigue, and Aikee.

For more details about the LMP’s digital music festival, visit its official website.

What are you waiting for? Don’t miss the chance to watch and listen to your favorite Filipino artists in one virtual event!